Leon von Klitzing – Co-founder of Judes Family

Leon von Klitzing is the co-founder of the successful startup Judes Family, which is revolutionizing the market with its modern and sustainable cloth diapers. As an entrepreneurial personality from Hamburg, now living in Munich, he is on a mission to build companies that make a positive contribution to a healthier and more sustainable life.

The path to founding Judes

The idea for Judes Family arose, as so often, from a personal need. After the birth of his son, Leon and his partner Nele Schellschmidt experienced frustration with the cloth diapers available on the market. They were either too complicated to use, not leak-proof enough, or visually unappealing. This experience was the crucial impetus to develop their own, better system—a cloth diaper system characterized by simplicity and aesthetics.

The vision was clear: To create a cloth diaper that every family can use without great effort. This dedication led to the development of an innovative product, placing quality and user-friendliness at the forefront from the very beginning.

The mission

Together with Nele Schellschmidt, Leon von Klitzing has shaped the mission of Judes Family: to bring cloth diapers out of the niche and shed the "boring eco-image". This is achieved by not only offering "the simplest cloth diaper in the world" but also impressing with a clear, minimalist design. The goal is to appeal to a broad audience and establish cloth diapers as a natural and attractive option for all families.

Today, Judes Family is one of the most popular and best-rated cloth diaper brands in Germany, a direct result of the consistent execution of this mission.

Challenges and success

The road to success was not always easy. During the development phase, Judes Family faced significant challenges, especially in the production of their specially developed inner diaper. After an initial setback, where the desired quality could not be achieved, Leon von Klitzing and his team demonstrated perseverance and eventually found a manufacturer who met their high standards.

This success also reflects Leon's personal values: continuous learning, personal responsibility, and an unwavering will to create sustainable and beautiful products. He is a member of the Entrepreneurs’ Organization (EO) and is always looking for new ideas and contacts to drive positive change.

Expertise and background

Leon von Klitzing brings extensive experience in e-commerce and digital marketing to Judes Family. He describes himself as an "entrepreneur from Hamburg, based in Munich" and has set himself the goal of building companies that have a positive impact on a healthier and more sustainable life on Earth. His passion for entrepreneurship and sustainability forms the foundation for the success of Judes Family.