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Out of love for our son

Is there anything more beautiful for parents than knowing their child will lead a happy, confident, and healthy life?

Like everyone, we hope that our son and his generation will live in a peaceful, free world - with the same privileges we have.

Shortly after his birth, we found out what happens to disposable diapers after they are used. This started a journey with many ups and downs that we never even dreamed of before.

It all began with Nele's question, "Have you ever thought about using cloth diapers for Fiete"?

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Cloth diapers??

My reaction when Nele asked if I had ever considered cloth diapers for our son.
-
Leon, 2020 in Munich


Little did we know...

Half a year later, Nele and I were to launch a startup that offers cloth diapers.

I still remember the prejudices I had in my mind. Isn't it unhygienic? Do they really hold up? Isn’t it incredibly cumbersome?

But first, our son was born - and it was the most wonderful thing that could happen to us.

We initially used disposable diapers ourselves

But the daily bag of used diapers was a heavy burden to bear.

Then we watched a documentary which showed what happens to discarded disposable diapers. To keep it short: They can't be completely incinerated. The remaining toxic mass is disposed of in former mines.

We felt sick.

We researched cloth diapers and ordered a rental set with many different models.

To make it short again: That didn’t work for us either. The diapers were complex to use, often leaked, and weren’t particularly stylish.

Shall we start?

Nele comes from the fashion industry, and I (Leon) was already entrepreneurial. So we said to ourselves: Let's give it a try, it could be a good match. Nele is building up our operations (procurement, logistics, product development), and I (Leon) am diving into marketing. And our drive was and is huge. It is incredibly fulfilling to know how much plastic waste parents have already prevented with Judes. It is a beautiful feeling to know how many babies have fabric instead of plastic on their skin. We felt this even back when Judes didn't even exist yet.


Our Goal: To develop the world's easiest-to-use cloth diaper.

I (Leon) am the creative one between the two of us. I'm also the one who is not handy. For me, it has to be so simple that no instructions are needed.

Therefore, I was the benchmark for our diapers. If I can operate them, then they are simple enough.

We looked at just about every diaper brand in the world and let their best features inspire us.

Alongside development, we launched a campaign where our parents could pre-order at a fixed price. In this way, our first parents helped us with the financing.

But then something happened that was not supposed to happen.

We were on the brink of bankruptcy.

We had developed a fabric that was exceptionally thin, very soft, and at the same time extremely absorbent.

The development of this fabric was complicated and cost us a mid-five-figure sum.

As we came to realize, even for renowned fabric manufacturers like our former producer, it is not easy to create a diaper in our design. It turned out that we couldn't use the fabric for our diaper because the manufacturer demanded too high a price for releasing the fabric to us.

This phase caused us quite a few sleepless nights.

Never

did we think at that moment that we would soon become the most recommended cloth diaper in the German-speaking area.

Perhaps it was for the best. Because it meant we had to search again, find a truly good manufacturer, and establish proper quality management.


Over the past three years, a lot has happened

We've received a lot of feedback and learned a tremendous amount.

Every month we make a small improvement to our diapers, and there is still a long list of optimizations to be made in the coming months and years.

At the same time, we have stayed true to ourselves. We have created a finely-tuned system that complements each other, resulting in significant added value for our parents.

Those who want to combine our diapers with other systems should consider a different brand. In that case, we could not guarantee that Judes diapers would function optimally.

Those who commit fully to Judes will find that Diapering sustainably can be very easy and even enjoyable.

Nevertheless, we can hardly believe that...

...now over 20,000 parents use Judes and we receive a multitude of enthusiastic feedback every day.

We have no investors and we do not plan to. We want to build a sustainable family business - always with the goal of developing the simplest cloth diaper in the world.

We are glad to be independent and this has allowed us to have our son with us for the past three years and spend a lot of time with him.

During this period, Nele and I worked 4 hours a day each. While one worked, the other spent time with our son.

We would have never managed this without the initial support and all the helpful and critical feedback from our parents and without our wonderful team.

Judes is the most recommended cloth diaper

in Germany and Austria since 2021.

"The most recommended cloth diaper since 2021 in German-speaking areas - 20,000 parents are diapering with Judes - Judes Babies have already prevented over 117,000kg of plastic waste" "The most recommended cloth diaper since 2021 in German-speaking areas - 20,000 parents are diapering with Judes - Judes Babies have already prevented over 117,000kg of plastic waste"

Why Choose Judes?

Simple in Daily Life
Changing is as easy as with disposable diapers, thanks to sewn-in inserts and flexible hook-and-loop fasteners.
Learn more →

Diaper-Free Sooner
Babies become potty trained almost 1 year earlier with Judes.
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Slim Fit for Baby's Bottom
Clothes fit in standard sizes, thanks to our fabric innovation.
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Healthy Skin
Breathable, velvety soft organic cotton instead of plastic against the skin.
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1 Ton Less Plastic
The truth about disposable diapers is shocking. With Judes, there is hardly any waste.
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Start with Judes now
Try diapering with Judes for 100 days risk-free. If you don't find it easy, you'll get your money back. Try diapering with Judes for 100 days risk-free. If you don't find it easy, you'll get your money back.

How does it work? Simply.

In three steps, you save 1 ton of plastic waste.

Changing - Inserting the Poo Paper

Changing

Change like disposable diapers.

Disposing - Putting on the diaper

Disposing

The Judes Poo Paper is disposed of.

Washing - Taking off the diaper

Washing

Wash hygienically with the Judes Wetbag.

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Which Set is Right for Me?

And how much plastic, CO2, water, and money can I save with Judes? To find out, start the Set Finder: Answer a few questions and we will tell you what your impact with Judes is.

What Sets Judes Apart from Other Diapers?

Find out here. In 5 minutes, you’ll know if Judes is right for you or not.

The 14 Benefits of Judes Over Disposable Diapers

And why Judes can even save you time

Choose Judes Over Disposable Diapers

The 12 Advantages of Judes Compared to Cloth Diapers

And for whom Judes are not the right choice

Judes vs. Cloth Diapers

The 11 Most Common Beliefs About Cloth Diapers

And why they don't apply to Judes

Dispelling the Myths

How it all began and why it almost...

would have failed.

Our Story

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